Take the "H" designed for Hillary Clinton (below on the left). The minute the "H" with the arrow was unveiled, pundits began arguing that the arrow was pointing to "the right," certainly an unintended communication on the part of the left-leaning candidate. Parodies of the H since its initial unveiling have only intensified.
Right: Hillary Clinton was not the first to use an "H" with an arrow. No, that distinction belongs to Herbert Hoover. During his re-election campaign, his buttons and posters included an "H" with an arrow pointing to the left with the slogan, "So much left to do." Critics panned the slogan, changing it to, "We all have nothing left!"
On the right side of the aisle, excitement was generated when Jeb Bush unveiled his logo with an exclamation point: "Jeb!" Again, the pundits pounced, pointing out that Bush was attempting to distance himself from the legacy of his brother by omitting his last name. Supporters, though, were thrilled with the energy and drive -- missing from their candidate -- suggested by the punctuation mark. Bush, though, wasn't the first to suggest vitality through the use of punctuation.
Now, Donald Trump has unveiled his campaign logo: