Rumor (and Twitter hysteria) had it that PepsiCo, the company that manufactures Doritos, was planning to create and market Lady Doritos, a nacho chip for women with reduced crunch and less orange finger dust.
The madness began after Indra Nooyi, the chief executive of PepsiCo, told an interviewer on the “Freakonomics Radio” podcast that women did not eat Doritos the same way men did.
The company had to backtrack the comment on Monday night:
This was not the first time in history, though, that someone has suggested the creation of a more female-friendly tortilla chip.
In the mid-1800s, shortly after Emily Dickinson invented nachos, her sister Lavinia griped and complained about nacho dust residue and the chips’ severe crunch. Her brother Austin suggested feminine-friendly alternatives, and as a matter of fact, one of his proposals resulted in what today is known as potato skins (Austin also put forth ideas for ladylike jerky that led to the creation of modern-day Twizzlers).
Emmett Lee Dickinson (Emily Dickinson's third cousin, twice removed -- at her request) wrote about the idea of Lady Doritos in his now-classic poem "the russet Dust for Gentlemen not Ladies" (below on the left). His poem inspired third cousin Emily to pen her poem "This quiet Dust was Gentleman and Ladies" (below on the right).
By Emmett Lee Dickinson:
The russet Dust for Gentlemen not Ladies
For Lads not Girls –
With crunching and rigidity and Spices
For Nachos and Dips.
This Bold Flavor’s a Snacker’s noble mission
Where Zest and Cheese
Exists on Triangular Tidbits
Of chips, like these –
By Emily Dickinson:
This quiet Dust was Gentleman and Ladies
And Lads and Girls –
Was laughter and ability and Sighing
And Frocks and Curls.
This Passive Place a Summer's nimble mansion
Where Bloom and Bees
Exists an Oriental Circuit
Then cease, like these –