From Emerson Nettles:
Did you know that Emmett Lee Dickinson (Emily Dickinson's third cousin, twice removed -- at her request) conceived of the idea of "product placement"?
Not only did he invent product placement, but shortly after he wrote his poem "The Products of my Firm are these" (below on the left), he also established the Institute for Product Placement in historic Washerst, PA. His poem also inspired third cousin Emily to pen her poem "The Products of my Farm are these" (below on the right).
Did you know that Emmett Lee Dickinson (Emily Dickinson's third cousin, twice removed -- at her request) conceived of the idea of "product placement"?
Not only did he invent product placement, but shortly after he wrote his poem "The Products of my Firm are these" (below on the left), he also established the Institute for Product Placement in historic Washerst, PA. His poem also inspired third cousin Emily to pen her poem "The Products of my Farm are these" (below on the right).
| By Emmett Lee Dickinson: The Products of my Firm are these Sufficient for to Own And here and there a Benefit Are Placements clearly shown. For Us, 'tis Wilson cast away With Ray Bans in the Sun We crave a slice of Domino’s Once seen can’t be undone. | By Emily Dickinson: The Products of my Farm are these Sufficient for my Own And here and there a Benefit Unto a Neighbor's Bin. With Us, 'tis Harvest all the Year For when the Frosts begin We just reverse the Zodiac And fetch the Acres in. |
His poem also inspired modern-day movie directors to utilize product placement in some of their biggest hits: a Wilson volleyball was featured in the movie "Cast Away," Ray Ban sunglasses were featured in "Top Gun," and Domino's pizza was featured in the mega-hit "Teenage Mutant Ninja Turtles."
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Below: The Institute for Product Placement in historic Washerst, PA -- established by Emmett Lee Dickinson in 1872.
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